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5 Methods to Advertise Your Business for Free

Posted by on June 24, 2021 3

Advertising for your business doesn’t have to be expensive. In today’s increasingly digital world, there are countless ways to advertise your business without running up a massive bill. You can also find cheap ways to advertise your business with more old-school tactics, as well.

Sometimes, the best ways to advertise your business don’t involve reinventing the wheel. Online stalwarts like Facebook, Yelp, and Twitter are simple but effective ways to get your name out there. And partnering with businesses in your area, hosting events, and even donating to charities or neighborhood initiatives are analog methods to advertise your business and support your local community. Once you get rolling, you’ll wonder why you didn’t learn how to advertise your business yourself sooner.

Free business advertising is about getting creative and utilizing every tool at your disposal, rather than underpaying for traditional methods. To spark your creativity for that next perfect marketing opportunity, consult this list of 44 ways to advertise your business for free (or for cheap), both online and off.

The best marketing plans draw on a multitude of strategies: social media marketing, email marketing campaigns, flash sales, in-store events, even experiential marketing—whatever your business has the resources to take on, take them. Use every opportunity you get to share your product or service with the world (and, ideally, turn them into paying customers).

Start your search with this list of mostly free, relatively low-lift, but definitely fun ways to advertise your business. Remember that each method for how to advertise your business comes with its own nuances and tricks. Business advertising is an art, not a science.

So, here’s how to advertise your business—specifically, how to advertise a small business—without breaking the bank:

1. Reward Social Media Sharing

It’s great to find new customers, but it’s also important to show your appreciation for those who are already loyal to your brand—especially if they’re willing to shout it from the proverbial rooftops.

Providing discounts to your followers who share your brand on social media rewards their customer loyalty, and gives you a boost. After all, word-of-mouth endorsements are still the best form of advertising around. Engaging with and rewarding your customers is a great way to advertise your business for free.

2. Cultivate a Cadre of Brand Ambassadors

George Clooney probably fetches a pretty penny for his work as Nespresso spokesman, but there are other, more accessible methods for how to advertise your business with brand ambassadors.

Focus on social media influencers who might not be Clooney-level celebrities, but who have established themselves as prominent figures in a circle that relates to your brand. Gaining an endorsement from an influencer strengthens your brand’s presence and legitimacy in that world. If you go this route, though, make sure your social media influencer campaign is legal.

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3. Look Within for Positive Word of Mouth

Your strongest advocates for your business might just be under your own roof. An employee willing to share positive things about the company on their personal social media accounts can grab the attention of potential new customers. Therefore, incentivizing that behavior is a savvy business move and a great way to advertise your business for free. Platforms like Dynamic Signal make it easy for businesses to encourage their employees to serve as brand advocates for their employers online.

4. Have Fun With Interactive Content

Who can resist the allure of a clever internet quiz? Putting interactive content on your website, blog, or social media platforms is both fun and informative for your customers. And quizzes and surveys that encourage users to share their results on social media expands your brand’s reach further. This has the added bonus of converting your loyal brand followers into brand ambassadors on their own social media platforms.

5. Let Your Customers Peek Behind the Scenes

Whether you use YouTube, Facebook, Instagram, or Snapchat, share a behind-the-scenes video. This could be an interview with a member of your staff, a tour of a manufacturing facility, or a montage of your participation in a recent trade show or industry event. Giving your customers a sneak peak into what it’s like on the inside is another creative way to advertise your business for free.

Giving customers a greater sense of what goes into making your product is a transparent way to interact with your customers, which’ll give you a credibility boost. It also lets you show off your team and your brand’s personality, and define your company’s unique point of view within your market. That’s how to advertise your business in the era of social video.

3 Comments Drop a Comment
  1. Ronald Zege - Jun 26, 2021 at 8:33 am

    Its free

  2. Anna💕 💞 - Jun 27, 2021 at 11:46 pm


  3. Yaseer Hamisu - Jul 6, 2021 at 2:34 pm



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