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5 Ways To Promote Business With Youtube

Posted by on June 24, 2021 3


1. Choose Google-friendly keywords

A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.

It turns out, people don’t just look for videos on YouTube; they use Google too. “YouTube” was the second most popular search term in 2018. Google now prioritizes video over other content for many searches.

There’s no set rule for which keywords will help your YouTube video rank well. But a bit of reverse-engineering can go a long way.

Here’s how to find a Google-friendly keyword for any video:

For example, Photoshop Tutorial” turns up far more video results than “Photoshop Tips”.

Also Read On 5 Ways To Promote Business With Youtube

2. Use concise, descriptive titles

The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.

Here are some basic tips for writing strong YouTube titles:

Still can’t come up with a title? YouTube’s autocomplete feature is a great way to find popular keywords. Start by searching for a particular theme or topic, and see what title

3. Create custom thumbnails

Thumbnails matter, maybe even more than titles. That’s because our brains are hardwired to notice visuals first. We process them in less than 13 milliseconds, according to one MIT study.

YouTube produces automatic thumbnails for all videos, but they can be blurry or out of focus. To boost views, create an eye-catching custom thumbnail for every video you post.

We recommend these simple “rules of thumb” for best results:

Which of these two thumbnails are you more likely to choose? The blue graphic below is brighter, more eye-catching, and much more clickable!

comparison of two YouTube thumbnails

4. Fill out your profile

Many YouTubers skip the profile section and get straight to content creation. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO.

Here are some best practices for creating an effective YouTube profile:

5. Optimize your descriptions

We have a complete guide to writing effective YouTube descriptions, which has tips for both individual video descriptions and channels. Here are a few of the key takeaways:

You can also mention keywords in the video itself. But just like with text, people lose attention quickly. Use a couple of keywords during a brief intro for best results.

 

3 Comments Drop a Comment
  1. Anna💕 💞 - Jun 27, 2021 at 11:47 pm

    Wao

    Reply
  2. Vera Attah - Jun 30, 2021 at 10:38 am

    Awwn

    Reply
  3. Yaseer Hamisu - Jul 6, 2021 at 2:34 pm

    Good

    Reply

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